When I first began shooting, I shot anything and everything – like many of us in the beginning. All I knew was that I wanted to shoot! As time passed, I learned I wanted to specifically shoot Weddings and Children’s Portraits. Having a chosen specialty is one of the best things you can do for your business. Showing off that you “specialize” in it is pretty hard when your portfolio ranges from macro shots of fall leaves, to band covers and even high fashion models.
Two years ago, if a bride or parent visited my website, they wouldn’t hire me. I had NO wedding photos in my portfolio and only a couple of children’s portraits. I desperately wanted to shift to love and babies, but without a portfolio how could I? I was already making money shooting, but not shooting what I really wanted. If they wouldn’t hire me, how could I show off my talent for it? Did I even have a talent for it? Would I really have to start my portfolio from scratch and work for FREE?
Yes and no.
Friends, Family, Co-Workers and More!
We all have them – our network. I approached 5 families, and 3 couples, and asked them if they’d like to model for me in exchange for: low-res digitals, the opportunity to purchase high-res digital images and/or photo prints which included the high-res digitals.
From the moment I approached them I made sure to emphasize the quality of the photo prints I offered and included a price list with their welcome package. I’d already begun “selling” to them even though they were getting a free session. I also requested that they leave a review online about their experience with me.
Following the sessions these 8 new clients not only ordered print products, but they also referred me to friends and family. One couple came to me for their maternity and newborn session, and three of the families booked their holiday portrait sessions with me that year. I would say this was a marketing success!
The icing on the cake was when one of the couples referred me to a cousin who was getting married. She explained I had years of experience and needed to break into the wedding industry. Of course, I offered that first couple a discount. It was my foot in the door and I was beyond excited.
The rest is history!
— Have you switched specialities? How was your transition?
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